How Secret Filming Revealed a Multi-Million Pound Holiday Ownership Fraud

It has been described as a major scams of its nature in the UK.

In all 14 defendants have been convicted for their role in a £28 million conspiracy to defraud in excess of 3,500 timeshare investors.

The victims were eager to get out of decades-old timeshare contracts and tried to find help.

Most were aged between 60 and 80. In excess of 500 of them lost more than £10,000, and one individual handed over more than £80,000.

Those victimized were exposed to intense presentations lasting up to six hours. They were financially worse off, possessing worthless fake "credits" and still bound by costly timeshare contracts they could no longer use.

The Firm Central to the Fraud

The company at the core of the scheme was Sell My Timeshare (SMT). They collected people's money to support the owners' lavish standard of living of private schools, luxury homes and private jets.

The individual at the top of the company, the company director, was handed a seven-and-half year sentence in January for deceptive scheme.

In the latest development, his partner one of the co-defendants was among the last group to learn their fate.

She was given a two-year suspended jail sentence at Southwark Crown Court after admitting financial crime.

The outcome represents a extended wait and marks a major victory for the victims who came forward, the law enforcement and legal representatives.

How the Investigation Began

The initial awareness of the company came in the mid-2016. I was working in the investigations unit of a media outlet, producing documentary programmes.

A colleague mentioned that his parent had inherited the ownership of a vacation unit in Spain and, after decades of vacations, had begun looking to exit the deal.

It should be noted how common holiday ownership had evolved with English tourists in the last decades of the 20th century.

Vacation properties allowed people to use the same accommodation every year, or exchange their time slots with other owners who had units in different locations. About 600,000 holiday enthusiasts seized that chance.

The initial boom was linked to a many reports about rip-off merchants fraudulently marketing investments. They became a staple on investigative shows.

The typical vacation property deal bound owners for decades.

At that time, those holders who had used their regular accommodation in the sunshine for a long time were ageing, and a significant number were looking to wave goodbye to their vacation investments.

Some had health issues and were unable to visit their properties. Others just felt they'd enjoyed sufficient use from them. And others had died, in many cases bequeathing their heirs to take over the contracts - including their annual payments and service charges.

The Investigation Develops

And that's where the friend's mum had ended up. She searched the web for solutions and found the company, a enterprise whose digital platform promised to get her out of her deal.

However, having submitted funds and scheduled a consultation with them, her family had doubts.

Subsequent checking showed many victims reporting they had submitted funds and got nothing out of it. In fact, they had been left out of pocket. A lot of it.

Our team commenced probing what was occurring. It quickly became clear that there were dubious individuals operating in the vacation property industry.

One lawyer had numerous client reports preparing to take action against the organization.

Reporters contacted individuals who had dealt with the organization and they collectively described identical situations. They thought the business would acquire their investment off them but when they participated in a session (for which they made an advance payment) they were told there was no market for their property.

Instead, they were persuaded - indeed coerced - to invest additional funds purchasing "the firm's incentive scheme", linked to the business's umbrella group, Monster Travel.

The precise definition was rather ambiguous. They seemed similar to a type of exchange medium, providing cheaper vacations and services and consumer discounts.

And they were apparently "exchangeable with additional holders, at a future date.

Paying cash up front now would produce an long-term benefit that would offset SMT's fees and allow the timeshare holder ahead financially, released finally from their troublesome contract.

An unrealistic promise? Indeed, it was.

A 'Deceptive Scheme'

Assuming these reports were correct, this was a massive scam.

This is known as a "bait-and-switch."

An operator - here the organization - "lures the customer by promoting a particular product but then to state it cannot be provided, pushing the client in the direction of a different, lower-quality offering.

That's illegal. Equipped with all the accounts we had gathered, we argued to discreetly video one of the firm's consultations.

Such an operation demands time, effort, and compelling reasons for why this is the only way to obtain the information required to confirm deceptive practices.

With approval secured, our limited crew set up a consultation with one of the company's representatives in the English town.

Posing as a ordinary individual aiming to help his mother released from her timeshare contract|holiday ownership agreement

Melissa Collins
Melissa Collins

A passionate gaming journalist with over a decade of experience covering UK and international gaming trends.